Basic Tips for Successful Indexing

Rule #1 – Make sure your content is accessible by the Search Engines. Sites in Frames, Flash, or some Dynamic content may not be reachable by the webcrawlers. In addition, the spiders can’t follow graphic or javascript links. The best way to ensure that the spiders crawl from page to page is to have plain HTML (text) hyperlinks on your pages. I recommend plenty of crosslinking of text from page to page as well as basic HTML links at the bottom of every page.

Rule #2 – Submit only 1 page per day. The search engines do not like submit tools that submit your site automatically. Website owners can get overzealous and submit 3-4 pages at a time to each of the engines. Some of the Search Engines will detect an automatic submit and ignore it. This is counterproductive to getting your site indexed, so submit only 1 page per day and wait 2-3 months before doing it again.

Rule #3 – Make sure the content on the page is related to the keywords submitted, as well as those placed in the title tags and description tags. You no longer need to use the same keyword 3-4 times on a page, density no longer applies, it’s quality that counts. If your content is relative to the words you are wanting to index, you will have more success with the Search Engines, especially with Google.

Rule #4 – Implement a backlinking strategy. A successful backlinking strategy is critical to the indexing of your site. See Backlinking & Blogs for a great backlinking suggestion. Another quality backlinking tactic would be submitting articles relative to your business (with links back to your site of course) in quality ezines.

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Happy Indexing!

Backup Your Important Data!

Time and time again I hear stories from clients about losing important data. Days, weeks, maybe even months go by sometimes and we never quite get around to copying all our precious hard work over to a removable drive, or onto a server (that does get backed up). Then that fateful day comes and something happens. All that work for the past (days, weeks, months) is gone, just like that. About a year ago, it happened to me, only I was lucky. I didn’t lose the data, my computer was just on the outs. I ran down to Best Buy and got myself a removable drive and booted up my computer (praying it wouldn’t die on me again) and began the slow and painful process of data backup, from my laptop to the backup drive. It took hours. I had to cancel my plans for the evening. It was something I don’t ever want to have to go through again.

Backing up your data doesn’t have to be a time consuming process. With a good backup application, your data can backup without you having to do it hands-on. I use SyncBackSE. With a one time installation and configuration, my files are backed up regularly. When the profile runs, it checks to see which files are new and which have changed and then performs a remote backup to the server (space is included with my website hosted by Pixelgate). The server is backed up automatically every night by the company so I can rest assured that my data is safe.

SyncBackSE is only a one time license fee of $29.95, or you can download the watered down version SyncBack-Free, which is free, but with less options. Both work great, and you can configure it yourself, however, Pixelgate does offer setup assistance for a nominal fee.

Whether you use a removable drive, or an application like SyncBackSE, backing up your data should be a proactive approach to any businesses data safety. To find out more about backing up your data, visit Pixelgate’s website http://www.pixelgate.net/backup.jsp.

Don’t put it off until a disaster happens to you to put in place your disaster recovery plan.

Colleen